One niche, done properly. Built for NZ mortgage brokers.
We take the marketing risk off your desk and replace it with verified, exclusive mortgage enquiries, the only thing we sell, the only people we sell to.
How Impact Leads started.
Before Impact Leads, Cooper Boggs ran Build Reach, a performance marketing agency that generated $12.5M in revenue for NZ trades clients at a 45× average return on ad spend. But the agency model had a ceiling, and Cooper kept seeing the same problem from both sides: brokers paying good money for recycled, low-intent leads that never picked up the phone.
So he built a better model.
Instead of charging retainers, Impact Leads funds and operates its own campaigns. We target NZ homeowners directly, qualify them through a survey, and verify every mobile via SMS before a lead is delivered. Exclusive, verified, real-time, and the only NZ-focused refinance lead platform built specifically for mortgage brokers.
One niche, one country, done properly.
Small team. Skin in every campaign.
A tight crew across founding, ops, client success and sales. You'll know everyone by name within a week of onboarding.
Cooper Boggs
Sets the strategy, runs company onboarding, and is your day-to-day point of contact once you're live. Every new company starts with a working session with Cooper, and he stays in the loop from first lead to ongoing reviews.
Casey
Operations
Keeps the engine running. Owns the SMS verification layer that filters every lead before it hits your CRM, plus delivery SLAs, replacement workflows and the ops dashboard that tracks every lead end to end.
Zavier
Performance & Media Buying
Owns the numbers side of paid: budgets, bidding, audience structure and daily optimisation across Meta, Google and TikTok. Works hand in hand with Edward so the creative and the spend pull in the same direction.
Elijah
Business Development
Received a cold call from us? 9 times out of 10 it's Elijah. He runs outbound, sizes up your pipeline on the first call, and only books companies we know we can move the needle for.
Edward
Performance & Creative
Wears both hats: writes the hooks and edits the video ads that bring companies in, then watches the numbers and iterates daily across Meta, Google and TikTok. Creative and performance in one team.
Ready to get started?
Cooper personally takes every onboarding call. Apply in 90 seconds, pick a 15-minute time, be live within 48 hours.
Apply to Become a Lead Partner